Our Story
We started with a vision: to bring expressive, bold, and authentic fashion to everyone. Born out of a passion for creativity, our journey has been shaped by a desire to empower individuals through style.
Our Core Values
- Authenticity: Our pieces speak your truth.
- Craftsmanship: Every detail matters.
- Community: You are at the heart of everything we create.
Meet The Founders
Kanan Gupta
Founder & Designer
Dhruv
Founder & Designer
About the Founders
Built on Friendship. Defined by Vision.
Dhruv and Kanan aren't just business partners — they're best friends who grew up together, bonded by a shared mindset and a deep love for self-expression through fashion. From a young age, both were drawn to the energy of streetwear — not just the look, but the culture behind it. Where others saw trends, they saw identity, emotion, and art.
Despite having different personal styles, Kanan and Dhruv shared one vision: To create a streetwear brand that blends aesthetic design with deeper meaning and unmatched quality.
The Journey Behind the Launch
Before the world ever saw a single piece from Welt Tragen, months — even years — were spent in research and development. The founders weren't interested in releasing just another brand. They were obsessed with getting everything right — from the weight and texture of fabrics to the prints that speak to your story, and the fits that feel effortless yet elevated.
- Countless hours of research and trial
- Conversations about meaning, design, and relevance
- A commitment to quality over speed
Our Journey
2025
Launched the brand with a bold vision for the new-age streetwear culture.
2026
Dropped exclusive artist-collab capsule inspired by urban rebellion.
2027
Kickstarted our sustainability initiative with recycled fashion drops.
2028
Expanding globally with immersive pop-up stores and street culture events.
What Our Customers Say
"Absolutely love the quality and vibe of their drops. I'm always waiting for the next one!"
- Neha, Mumbai"They understand what the youth wants — and deliver it with edge and excellence."
- Arjun, Delhi
